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Professional Summary

Strategic and data-driven marketing leader with over 11 years of experience in high-growth SaaS environments, specializing in Product-Led Growth (PLG) strategies, demand generation, lifecycle marketing, customer success, and marketing operations. Proven track record in driving customer acquisition, engagement, and retention through integrated marketing campaigns, CRM optimization, and data-driven decision-making. Adept at leveraging insights to enhance user experiences, optimize campaigns, and align marketing strategies with business objectives. Passionate about creating compelling value propositions and fostering cross-functional collaboration to deliver impactful results.

Professional Skillset

Digital Marketing Strategy

Campaign Management and Optimization

Customer Lifecycle Marketing

Content and Storytelling Strategy

Data-Driven Insights and Analytics

Cross-Functional Collaboration

MarTech Experience

Marketing Platforms: Salesforce Marketing Cloud (SFMC), HubSpot, Mailchimp, Oracle Responsys, Oracle Eloqua, ON24,


Data Analytics and Reporting Tools: Google Analytics, Tableau, Microsoft Excel (Advanced), Google Data Studio

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Project Management and Collaboration Tools: Asana, Trello, Slack, Zoom, Microsoft Teams, JIRA, Litmus, Figma, Miro, Stensul

Professional Experience

2024 - Present

Marketing Strategy Manager- Consultant

MarketerHire LLC

Remote

Client: MarketerHire (internal)
Impact Summary:
As a Marketing Strategy Manager Consultant at MarketerHire, I led strategic marketing initiatives to drive growth and customer engagement through targeted digital campaigns and CRM optimization.
 

Key Contributions:

  • CRM Optimization and Email Marketing Strategy: Developed and implemented a comprehensive CRM-driven email marketing strategy for the Expert Assistants program. This included designing segmentation strategies, creating automated workflows, and crafting personalized email content, which led to a substantial increase in customer acquisition and retention.

  • Data-Driven Content Development: Leveraged AI-driven enhancements and data insights to optimize email campaigns, improving open and click-through rates. The personalized, content-rich emails were tailored to audience segments, resulting in increased engagement and conversion rates.

  • Cross-Functional Collaboration: Worked closely with stakeholder teams to align email marketing strategies with broader business goals. This cross-functional approach ensured cohesive messaging and maximized campaign effectiveness.

  • Campaign Strategy and Execution: Managed end-to-end email campaign execution, from strategy and planning to performance analysis. Implemented A/B testing and continuous optimization to enhance campaign outcomes and increase engagement.


Client: GoEducate

Impact Summary:
I developed a targeted marketing strategy to enhance user engagement and platform growth through strategic content initiatives and lifecycle marketing.
 

Key Contributions:

  • Customer-Centric Content Strategy: Developed and executed a content strategy tailored to GoEducate’s educational audience, increasing user engagement and retention. Created personalized onboarding series and automated campaigns to drive user interest and platform adoption.

  • HubSpot CRM Optimization: Led efforts to optimize HubSpot CRM for better audience segmentation, automation, and reporting, improving the efficiency and effectiveness of marketing campaigns.

  • Cross-Functional Alignment: Collaborated with product and content teams to ensure marketing strategies were aligned with GoEducate’s broader business objectives, reinforcing brand consistency and engagement.

2023 - 2024

Lifecycle Strategy Manager

Meta

San Francisco, CA

Impact Summary:
At Meta Horizon Worlds, I led the creation and execution of CRM-driven lifecycle marketing strategies that boosted user engagement and retention, focusing on new game launches and high-profile virtual events.


Key Contributions:

  • Lifecycle Email Marketing for New Game Launches: Developed targeted email campaigns that supported the launch of new games within Meta Horizon Worlds, effectively driving user engagement and adoption through personalized messaging and audience segmentation.

  • Promotions for Virtual Events with Big-Name Artists: Executed email marketing strategies for major virtual events featuring artists like Jack Harlow and Black Pink, leveraging compelling storytelling to boost user attendance and platform engagement.

  • Data-Driven User Retention Strategies: Utilized user behavior analytics to inform and optimize email campaigns, delivering relevant content that encouraged continued engagement and increased retention.

  • Cross-Functional Collaboration: Partnered with product marketing, creative, and development teams to align content strategies with broader business goals, ensuring cohesive and effective marketing efforts.

2018 - 2023

Digital Marketing Manager

LinkedIn

Sunnyvale

Impact Summary:

By blending strategic foresight, data-driven insights, and creative storytelling, I drove impactful results for LinkedIn Learning across both B2C and B2B landscapes. My expertise in crafting personalized, scalable marketing campaigns and my ability to align with cross-functional teams and stakeholders helped boost user engagement, optimize customer retention, and achieve significant revenue growth.
 

B2C Experience:

  • Integrated Evergreen Campaigns: Spearheaded the development of integrated evergreen email campaigns that became a cornerstone of the B2C marketing strategy. These campaigns, optimized for personalization and engagement, resulted in a 95% year-over-year increase in email sends and generated 5-6K sign-ups per quarter. Conversion rates improved by 11%, positioning email as a top channel for driving marketing-sourced bookings.

  • Product Insights and Engagement Emails: Developed targeted engagement emails that leveraged product insights and customer data, such as unlocked courses promoted based on users' LinkedIn profiles. This data-driven personalization resulted in a significant uplift in free-trial activations and enhanced user engagement.

  • A/B Testing and Optimization: Established comprehensive A/B testing plans to analyze user behavior and optimize email campaigns. These efforts expanded the reach to international audiences and provided critical insights for future campaign improvements, contributing to higher open rates and click-through rates.

  • Customer Journey Enhancement: Crafted strategies that involved lifecycle journey development within ESP tools, leading to improved operational efficiency and supporting sustained long-term growth in user retention by 20% year-over-year.
     

B2B Experience:

  • Virtual Event and Field Marketing Support: Led the production of email and web campaigns for virtual events targeting B2B audiences, which resulted in record-breaking registrations, website traffic, and exceeded booking targets. Managed the email channel for the global launch of "Open for Business," driving high provider sign-ups and increased demand across multiple languages.

  • Customer Renewal and Migration Strategies: Architected campaign strategies to support customer renewals and migrations for LinkedIn Learning Hub, focusing on enhancing brand perception and directly impacting revenue targets. These strategies helped drive a 25% increase in brand awareness and significantly shifted customer perception.

  • Customer Success Hub Development: Collaborated with product and marketing teams to launch LinkedIn Learning's Customer Success Hub, a centralized resource that provided customers with up-to-date learning content, actionable insights, and innovative features. This initiative resulted in a 20% increase in customer engagement, a 15% improvement in satisfaction scores, and a 25% reduction in churn rates.

  • Stakeholder Collaboration and Leadership: Delivered quarterly portfolio analyses and led cross-functional planning for multi-channel campaign launches, providing strategic insights that aligned with marketing objectives and improved decision-making processes. Led a dedicated rotational team to handle high-priority campaign escalations, maintaining a 95% client satisfaction rate.

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2015-2018

Associate Marketing Manager

Time Inc.

New, York, CA

Impact Summary:
At Time Inc., I managed multi-channel email marketing campaigns across 21 leading magazine brands, driving revenue growth and enhancing customer engagement.


Key Contributions:

  • Multi-Brand Campaign Management: Directed targeted email marketing campaigns for brands like Time, People, and Sports Illustrated, optimizing content and segmentation to improve engagement rates and revenue.

  • Email Content Strategy and Optimization: Collaborated with brand teams to refine email templates and develop engaging narratives that resonated with diverse audiences, increasing click-through rates and customer loyalty.

  • Segmentation and Personalization: Implemented advanced segmentation strategies within CRM platforms, resulting in improved audience targeting and campaign performance.

  • Cross-Team Collaboration: Worked closely with editorial, design, and analytics teams to ensure cohesive and impactful campaign execution, aligning with overall brand strategies.

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