Enterprise Projects/Campaigns
Narratives with Purpose, Vision with Impact
Every brand has a story to tell, and every audience is looking for a story to connect with. I create narratives that are deeply rooted in brand values and consumer insights, crafting messages that speak directly to the heart of your audience. My forward-thinking strategies are designed to amplify these stories across channels, ensuring they make a lasting impression and drive meaningful engagement.
LinkedIn's Open for Business - Global Go-to-Market
Email Channel Expert
For the global launch of "Open for Business," a service marketplace within LinkedIn, I served as the Email Channel Expert, leading the development and execution of a comprehensive email marketing strategy. This high-impact campaign aimed to drive awareness, provider sign-ups, and engagement across 28 languages, aligning with LinkedIn's broader go-to-market efforts.
Key Contributions:
Email Campaign Strategy and Execution: Collaborated with cross-functional teams, including product marketing, content, and localization, to design a multi-phase email campaign targeting LinkedIn members globally. The campaign featured tailored content highlighting the benefits of "Open for Business," promoting service offerings, and engaging new users. ​ Record Provider Sign-Ups: Leveraged segmented email workflows and localized content to drive a 240% week-over-week increase in provider sign-ups, reaching 109,000 providers. This surge directly resulted from personalized email touchpoints that resonated with a diverse global audience. Demand Generation: The email strategy significantly boosted Requests for Services (RFSs), achieving an 81% increase from search and direct messages. This resulted in a total of 19.7K RFSs per week, underscoring the campaign's effectiveness in generating demand and engagement. High-Profile Activations: Supported high-profile activations, including a major event in collaboration with the Dubai government, where the Crown Prince of Dubai and several VIP government officials were in attendance. This event was part of the broader campaign strategy to increase visibility and credibility for the "Open for Business" platform. Localization & Personalization: Ensured campaign effectiveness across 28 languages by customizing content to match regional preferences and cultural nuances, which maximized global engagement and conversion rates.
LinkedIn Learning's Annual Workplace Learning Report
Digital Campaign Strategist and Email Marketing Lead
Key Contributions:​
Email Campaign Strategy and Execution: Developed and implemented a comprehensive email promotional plan for the Workplace Learning Report and LinkedIn Learning’s Virtual Summit. Strategized around audience segmentation, timing, and content to maximize engagement, resulting in the email channel being a primary driver of event registrations (approximately 40-45%) and website traffic (about 75%). Forecasting and Projections: Leveraged data analysis to forecast projections and set realistic goals for the email campaigns. This included determining optimal send times, localization needs, and audience segments to increase open rates, click-through rates, and conversions. Cross-Functional Collaboration: Worked closely with cross-functional teams to ensure alignment on promotional messaging and objectives across multiple channels. This collaboration ensured a cohesive user experience that enhanced engagement across digital touchpoints. Optimization and Performance Analysis: Conducted detailed performance analysis of email campaigns, utilizing A/B testing and data-driven insights to optimize content and delivery strategies. Adjustments based on real-time data helped sustain high engagement levels and improve overall campaign effectiveness. Impact on Virtual Event Success: Positioned the Workplace Learning Report and virtual summit as thought leadership platforms, significantly enhancing LinkedIn Learning's brand authority in the workplace learning space. The strong performance of the email channel as a key driver of registrations and web traffic underscored the effectiveness of the strategy.
Meta Horizon Worlds
Game Launches and Virtual Events Promotions
Lifecycle Strategy Manager
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Key Contributions:
Email Campaign Strategy and Execution: Developed and executed comprehensive email marketing campaigns to support the launch of new games and major virtual events within Meta Horizon Worlds. The campaigns were strategically designed with audience segmentation, personalized messaging, and optimized timing to maximize user engagement. These efforts resulted in the email channel being a major driver of event attendance and in-game participation. Promotion of High-Profile Virtual Events: Strategized and managed email promotions for virtual events featuring renowned artists like Jack Harlow, Black Pink, and others. The email campaigns leveraged compelling storytelling and eye-catching visuals to capture users' attention and encourage event participation, significantly boosting event attendance and enhancing the platform's reputation as a leading destination for immersive virtual experiences. Data-Driven Personalization and Segmentation: Utilized behavioral and engagement data to inform audience segmentation and content personalization strategies. This approach ensured that the email content was highly relevant to user interests and preferences, resulting in increased open rates, click-through rates, and overall user satisfaction. Cross-Functional Collaboration: Collaborated closely with product marketing, creative, and development teams to align email campaigns with broader marketing objectives and product launches. This collaboration ensured that all promotional efforts were cohesive and aligned with the platform’s vision, creating a unified user experience.
GoEducate's Welcome Series and Career Tracks
Marketing Strategist Consultant
As a marketing strategist for GoEducate, I played a pivotal role in developing and executing customer-centric campaigns to enhance user engagement and drive platform growth. My work centered around optimizing the HubSpot CRM system, creating targeted content strategies, and implementing lifecycle marketing campaigns that resonated with GoEducate’s educational audience.
Key Contributions:
Customer-Centric Content Strategy Development: Led the development of a comprehensive content strategy tailored to GoEducate’s unique educational audience. Designed and executed campaigns, including personalized onboarding series and educational content, to engage users and encourage continued platform use. These campaigns resulted in higher user retention rates and stronger brand loyalty. HubSpot CRM Optimization: Spearheaded the optimization of the HubSpot CRM platform to improve audience segmentation, automation workflows, and campaign tracking. This optimization allowed for more precise targeting and better engagement with users, enhancing the effectiveness of all marketing efforts. Lifecycle Email Campaigns and Automation: Developed and implemented a series of lifecycle email campaigns that nurtured prospects through the customer journey. By leveraging data-driven insights and audience segmentation, I was able to craft personalized email communications that increased user engagement and platform adoption. Cross-Functional Collaboration: Partnered closely with product, sales, and content teams to ensure all marketing campaigns were aligned with GoEducate’s broader business objectives. This collaboration enabled cohesive messaging across all channels and reinforced the brand’s value proposition to its audience. Data-Driven Insights and Continuous Improvement: Conducted regular analysis of campaign performance metrics to identify trends, areas for improvement, and opportunities for growth. Utilized A/B testing and performance data to continuously optimize email content and delivery, resulting in higher open and click-through rates. Impact on User Engagement and Platform Growth: The strategic campaigns and CRM optimizations effectively positioned GoEducate as a valuable resource for educators and learners. The tailored content and lifecycle marketing efforts resulted in improved user engagement, higher retention rates, and steady platform growth, reinforcing GoEducate’s standing in the education technology space.Customer-Centric Content Strategy Development: Led the development of a comprehensive content strategy tailored to GoEducate’s unique educational audience. Designed and executed campaigns, including personalized onboarding series and educational content, to engage users and encourage continued platform use. These campaigns resulted in higher user retention rates and stronger brand loyalty.