Spritz and Spice
Blending Sophistication with Accessibility
Spritz and Spice, a mixology brand, needed a way to showcase its unique blend of sophistication and accessibility using everyday ingredients. My task was to develop a cohesive brand narrative and lookbook that would capture its confident yet playful spirit. Through strategic planning and an in-depth client brief, we created a social-first approach that included distinct editorial themes, trend-driven TikTok content, and a unifying aesthetic that would resonate across all social platforms.
Brand Identity Development
I worked closely with Spritz and Spice to refine its brand narrative and visual identity, ensuring that every piece of content reflected its signature mix of confidence, accessibility, and sophistication. This involved aligning the brand’s personality with creative themes that emphasized cultural fusion, bold aesthetics, and engaging storytelling.
Content Strategy
I developed a structured lookbook that provided a roadmap for the brand’s visual storytelling. This included curating editorial themes, defining styling choices, and integrating compelling narratives that would resonate with Spritz and Spice’s audience. The content was designed for multi-platform use, ensuring a seamless experience across social media.
Creative Direction
I collaborated with the client to refine creative concepts, provide strategic input on photoshoots, and guide content execution. This involved working with styling, poses, and set design to ensure each visual element aligned with the brand’s messaging. Additionally, I integrated client feedback to continuously refine content and optimize its impact.
Social Media Strategy
I analyzed audience engagement trends and ideated content initiatives aimed at improving overall engagement and conversion rates. By aligning creative assets with platform-specific trends, I optimized the brand’s presence on Instagram and TikTok, incorporating dynamic visuals and audio trends to enhance reach and interaction.
I refined Spritz and Spice’s visual and narrative identity, ensuring it reflected both the brand’s confident edge and approachable mixology style. Themes like “Indian Baddie” and “Old Fashioned Rebel” emphasized cultural fusion and breaking norms.
Creative Direction
I collaborated on every detail—from wardrobe and props to location scouting and shot composition—guaranteeing a cohesive look and feel. The result was a polished, professional aesthetic that reinforced the brand’s story.
Content Strategy
​I designed a comprehensive lookbook that guided aesthetic decisions, from outfit coordination to drinkware. Each image and video concept was crafted to align with trending TikTok templates and Instagram styling.​
Social Media Strategy
I mapped out a posting schedule leveraging platform-specific features—like TikTok audio trends and Instagram reels—to maximize engagement. This ensured consistent storytelling and a visually synchronized feed.
Lookbook Images & Creative Details
After Dark
An edgy, after-hours atmosphere that channels the spirit of a chart-topping album release. The Indian-print bomber jacket stands out against the cocktail bar sign, while sunglasses in hand add a nonchalant, too-cool-to-care attitude. The look feels like an album cover shoot, effortlessly blending mixology with music culture.
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Content Strategy for Social Push:
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Spritz & Spice after dark: Introducing more bar reviews
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-All the branding is dark for this segment
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"Adding some spritz and a little spice to your pour decisions at night 😉 Follow along as we mix, sip, and explore the best of the Bay Area (and even international) cocktail spots!"
Instragram
TikTok
Regal Rebellion
A bold interplay of rebellious edge and cultural heritage. The leather jacket brings attitude, while the ornate Indian necklace and bindi add a regal twist. A shot glass extended toward the camera creates a striking focal point, reinforcing the brand’s fearless confidence.
​Content Strategy:
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TikTok- Set to Punjabi mix x I Don’t Speak Portuguese (DJ Gunni) with the tagline "Mixing tradition with a twist—just like my cocktails."
Vintage Authority
Timeless elegance meets quiet confidence in this look, set against the warm glow of a fireplace. A crisp white shirt exudes effortless sophistication, while iconic Louboutin red-bottom heels add a bold statement. A cocktail in hand completes the scene, embodying classic poise with modern attitude.
Content Strategy: Playing into the “Women in Men’s Fields” trend with a tagline "Not your typical Old Fashioned."
TikTok
Indian Baddie w/ a twist
A vibrant homage to heritage, this look fuses Indian tradition with a modern edge. Distressed jeans meet a sari-inspired top, while bangles and a subtle bindi add cultural flair. A brown smokey eye and neutral lips frame each shot, with a champagne flute or vivid cocktail glass punctuating the scene.
Content Strategy for Social Push:
Moody Leather
A sultry, after-hours vibe that pairs edgy style with a warm, crackling backdrop. The leather jacket nods to rebellion, while the fireplace glow adds an intimate, sophisticated mood. A classic martini glass reflects the flickering flames, bringing depth and shadow play into focus.
Content Strategy for Social Push:
A lot of you are contemplating dry January, consider some of the best dry martinis here (name place or recipe)
If you’ve had a clean and dry January, it is time to grab a dirty and wet martini
TikTok
Monochrome Mixology
Evoking classic glamour in crisp black and white, this look channels an old Hollywood ambiance merged with the modern craft of mixology. A polished cocktail shaker, a poised hand on a martini glass, and the stirring of a pitcher celebrate the artistry behind every pour.
Content Strategy for Social Push:
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TikTok
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