My Journey Behind the Strategy
Curiosity and Compassion: The Core of My Marketing Journey
I recently delved deeply into my marketing journey and realized something fundamental: it’s always been driven by curiosity and compassion.
​
Throughout my career, I’ve focused on understanding people—what they think, feel, and how they connect. As a storyteller at heart, with a background in creative writing and journalism, I’m fascinated by how stories can bridge differences and inspire action. Marketing felt like the perfect fit, allowing me to combine strategic thinking with storytelling to engage and influence.
Strategic Insight Beyond Storytelling
I’ve learned that great campaigns are more than just messages—they’re stories that connect. My strength lies in generating ideas and blending them into creative, emotionally resonant campaigns. I operate in the realm of “what if,” crafting narratives that not only connect with data but also speak to the core needs of the target audience.
Crafting Meaningful Human Experiences
To me, lifecycle marketing is both strategy and storytelling. I’m passionate about exploring consumer psychology and building customer journeys from awareness to renewal. I don’t just build campaigns—I create authentic, human experiences that resonate deeply.
​
Success in my work comes from emotional communication and developing strategies that address real user pain points. Through personalized lifecycle emails and content, I aim to add value to people’s lives, enhancing their workday and fostering long-term business relationships.
Collaborative, Story-Driven Marketing
Collaboration drives me, and I thrive on leading cross-functional teams toward a common goal. My experience spans B2B, B2C, partner marketing, demand generation, and customer success, with a strong focus on Lifecycle Marketing and Customer Acquisition/Retention. I excel at aligning and integrating strategies across various channels by working closely with diverse stakeholders.
​
A compelling narrative that turns complex product features into engaging stories is crucial to capturing attention and driving long-term value. Whether creating an email series, developing a partner strategy, or launching a new product, I always ask: What story are we telling, and how do we make it memorable?
​
My approach to strategic planning and project execution has enabled me to build impactful marketing programs. I turn vague ideas into clear, actionable plans, pushing boundaries to create audience-first, experiential campaigns. For me, marketing is more than a job—it’s an opportunity to resonate with people and create real change. The strongest marketing touchpoints don’t just catch your eye or ear—they make you feel something.